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Word of Mouth for Associations

Call it viral marketing, call it social marketing, call it word of mouth, whatever you call it, this is a HUGE issue in association management. Sherri Jacobs, of McKinley Marketing, recently wrote an...

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Friday Top 5

It’s my Top 5 from digitalNOW. I know it’s a little late, but I was busy launching the new whitepaper on associations and CRM last week (you have downloaded your free copy, right?) The concept of the...

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